AFFECT.............28
But these thinkers make one of the contraries matter, some making the unequal which they take to be the essence of plurality-matter for the One, and others making plurality matter for the One. (The former generate numbers out of the dyad of the unequal, i.e. of the great and small, and the other thinker we have referred to generates them out of plurality, while according to both it is generated by the essence of the One.) For even the philosopher who says the unequal and the One are the elements, and the unequal is a dyad composed of the great and small, treats the unequal, or the great and the small, as being one, and does not draw the distinction that they are one in definition, but not in number. But they do not describe rightly even the principles which they call elements, for some name the great and the small with the One and treat these three as elements of numbers, two being matter, one the form; while others name the many and few, because the great and the small are more appropriate in their nature to magnitude than to number; and others name rather the universal character common to these-'that which exceeds and that which is exceeded'. None of these varieties of opinion makes any difference to speak of, in view of some of the consequences; they affect only the abstract objections, which these thinkers take care to avoid because the demonstrations they themselves offer are abstract, — with this exception, that if the exceeding and the exceeded are the principles, and not the great and the small, consistency requires that number should come from the elements before does; for number is more universal than as the exceeding and the exceeded are more universal than the great and the small. But as it is, they say one of these things but do not say the other. Others oppose the different and the other to the One, and others oppose plurality to the One. But if, as they claim, things consist of contraries, and to the One either there is nothing contrary, or if there is to be anything it is plurality, and the unequal is contrary to the equal, and the different to the same, and the other to the thing itself, those who oppose the One to plurality have most claim to plausibility, but even their view is inadequate, for the One would on their view be a few; for plurality is opposed to fewness, and the many to the few.	METAPHYSICS Book XIV
Earthquakes are local and often affect a small district only; whereas winds are not local. Such phenomena are local when the evaporations at a given place are joined by those from the next and unite; this, as we explained, is what happens when there is drought or excessive rain locally. Now earthquakes do come about in this way but winds do not. For earthquakes, rains, and droughts have their source and origin inside the earth, so that the sun is not equally able to direct all the evaporations in one direction. But on the evaporations in the air the sun has more influence so that, when once they have been given an impulse by its motion, which is determined by its various positions, they flow in one direction.	METEOROLOGY Book II
That the fortunes of descendants and of all a man's friends should not affect his happiness at all seems a very unfriendly doctrine, and one opposed to the opinions men hold; but since the events that happen are numerous and admit of all sorts of difference, and some come more near to us and others less so, it seems a long — nay, an infinite — task to discuss each in detail; a general outline will perhaps suffice. If, then, as some of a man's own misadventures have a certain weight and influence on life while others are, as it were, lighter, so too there are differences among the misadventures of our friends taken as a whole, and it makes a difference whether the various suffering befall the living or the dead (much more even than whether lawless and terrible deeds are presupposed in a tragedy or done on the stage), this difference also must be taken into account; or rather, perhaps, the fact that doubt is felt whether the dead share in any good or evil. For it seems, from these considerations, that even if anything whether good or evil penetrates to them, it must be something weak and negligible, either in itself or for them, or if not, at least it must be such in degree and kind as not to make happy those who are not happy nor to take away their blessedness from those who are. The good or bad fortunes of friends, then, seem to have some effects on the dead, but effects of such a kind and degree as neither to make the happy unhappy nor to produce any other change of the kind.	NICOMACHEAN ETHICS Book I
Some things are said about it, adequately enough, even in the discussions outside our school, and we must use these; e.g. that one element in the soul is irrational and one has a rational principle. Whether these are separated as the parts of the body or of anything divisible are, or are distinct by definition but by nature inseparable, like convex and concave in the circumference of a circle, does not affect the present question.	NICOMACHEAN ETHICS Book I
Nor is there in animals other than man any pleasure connected with these senses, except incidentally. For dogs do not delight in the scent of hares, but in the eating of them, but the scent told them the hares were there; nor does the lion delight in the lowing of the ox, but in eating it; but he perceived by the lowing that it was near, and therefore appears to delight in the lowing; and similarly he does not delight because he sees 'a stag or a wild goat', but because he is going to make a meal of it. Temperance and self-indulgence, however, are concerned with the kind of pleasures that the other animals share in, which therefore appear slavish and brutish; these are touch and taste. But even of taste they appear to make little or no use; for the business of taste is the discriminating of flavours, which is done by winetasters and people who season dishes; but they hardly take pleasure in making these discriminations, or at least self-indulgent people do not, but in the actual enjoyment, which in all cases comes through touch, both in the case of food and in that of drink and in that of sexual intercourse. This is why a certain gourmand prayed that his throat might become longer than a crane's, implying that it was the contact that he took pleasure in. Thus the sense with which self-indulgence is connected is the most widely shared of the senses; and self-indulgence would seem to be justly a matter of reproach, because it attaches to us not as men but as animals. To delight in such things, then, and to love them above all others, is brutish. For even of the pleasures of touch the most liberal have been eliminated, e.g. those produced in the gymnasium by rubbing and by the consequent heat; for the contact characteristic of the self-indulgent man does not affect the whole body but only certain parts.	NICOMACHEAN ETHICS Book III
That we should not make the same return to every one, nor give a father the preference in everything, as one does not sacrifice everything to Zeus, is plain enough; but since we ought to render different things to parents, brothers, comrades, and benefactors, we ought to render to each class what is appropriate and becoming. And this is what people seem in fact to do; to marriages they invite their kinsfolk; for these have a part in the family and therefore in the doings that affect the family; and at funerals also they think that kinsfolk, before all others, should meet, for the same reason. And it would be thought that in the matter of food we should help our parents before all others, since we owe our own nourishment to them, and it is more honourable to help in this respect the authors of our being even before ourselves; and honour too one should give to one's parents as one does to the gods, but not any and every honour; for that matter one should not give the same honour to one's father and one's mother, nor again should one give them the honour due to a philosopher or to a general, but the honour due to a father, or again to a mother. To all older persons, too, one should give honour appropriate to their age, by rising to receive them and finding seats for them and so on; while to comrades and brothers one should allow freedom of speech and common use of all things. To kinsmen, too, and fellow-tribesmen and fellow-citizens and to every other class one should always try to assign what is appropriate, and to compare the claims of each class with respect to nearness of relation and to virtue or usefulness. The comparison is easier when the persons belong to the same class, and more laborious when they are different. Yet we must not on that account shrink from the task, but decide the question as best we can.	NICOMACHEAN ETHICS Book IX
'Dissociation' and 'association' affect the thing's susceptibility to passing-away. For if water has first been 'dissociated' into smallish drops, air comes-to-be out of it more quickly: while, if drops of water have first been 'associated', air comes-to-be more slowly. Our doctrine will become clearer in the sequel.' Meantime, so much may be taken as established-viz. that coming-to-be cannot be 'association', at least not the kind of 'association' some philosophers assert it to be.	ON GENERATION AND CORRUPTION Book I
It is evident, therefore, that the inversion of the relative position of subject and predicate does not affect the sense of affirmations and denials.	ON INTERPRETATION
As was to be anticipated, therefore, it is in the vegetable kingdom that tastes occur in richest variety. For, like all things else, the Moist, by nature's law, is affected only by its contrary; and this contrary is the Dry. Thus we see why the Moist is affected by Fire, which as a natural substance, is dry. Heat is, however, the essential property of Fire, as Dryness is of Earth, according to what has been said in our treatise on the elements. Fire and Earth, therefore, taken absolutely as such, have no natural power to affect, or be affected by, one another; nor have any other pair of substances. Any two things can affect, or be affected by, one another only so far as contrariety to the other resides in either of them.	ON SENSE AND THE SENSIBLE
As was to be anticipated, therefore, it is in the vegetable kingdom that tastes occur in richest variety. For, like all things else, the Moist, by nature's law, is affected only by its contrary; and this contrary is the Dry. Thus we see why the Moist is affected by Fire, which as a natural substance, is dry. Heat is, however, the essential property of Fire, as Dryness is of Earth, according to what has been said in our treatise on the elements. Fire and Earth, therefore, taken absolutely as such, have no natural power to affect, or be affected by, one another; nor have any other pair of substances. Any two things can affect, or be affected by, one another only so far as contrariety to the other resides in either of them.	ON SENSE AND THE SENSIBLE
The sense and its organ are the same in fact, but their essence is not the same. What perceives is, of course, a spatial magnitude, but we must not admit that either the having the power to perceive or the sense itself is a magnitude; what they are is a certain ratio or power in a magnitude. This enables us to explain why objects of sense which possess one of two opposite sensible qualities in a degree largely in excess of the other opposite destroy the organs of sense; if the movement set up by an object is too strong for the organ, the equipoise of contrary qualities in the organ, which just is its sensory power, is disturbed; it is precisely as concord and tone are destroyed by too violently twanging the strings of a lyre. This explains also why plants cannot perceive. in spite of their having a portion of soul in them and obviously being affected by tangible objects themselves; for undoubtedly their temperature can be lowered or raised. The explanation is that they have no mean of contrary qualities, and so no principle in them capable of taking on the forms of sensible objects without their matter; in the case of plants the affection is an affection by form-and-matter together. The problem might be raised: Can what cannot smell be said to be affected by smells or what cannot see by colours, and so on? It might be said that a smell is just what can be smelt, and if it produces any effect it can only be so as to make something smell it, and it might be argued that what cannot smell cannot be affected by smells and further that what can smell can be affected by it only in so far as it has in it the power to smell (similarly with the proper objects of all the other senses). Indeed that this is so is made quite evident as follows. Light or darkness, sounds and smells leave bodies quite unaffected; what does affect bodies is not these but the bodies which are their vehicles, e.g. what splits the trunk of a tree is not the sound of the thunder but the air which accompanies thunder. Yes, but, it may be objected, bodies are affected by what is tangible and by flavours. If not, by what are things that are without soul affected, i.e. altered in quality? Must we not, then, admit that the objects of the other senses also may affect them? Is not the true account this, that all bodies are capable of being affected by smells and sounds, but that some on being acted upon, having no boundaries of their own, disintegrate, as in the instance of air, which does become odorous, showing that some effect is produced on it by what is odorous? But smelling is more than such an affection by what is odorous — what more? Is not the answer that, while the air owing to the momentary duration of the action upon it of what is odorous does itself become perceptible to the sense of smell, smelling is an observing of the result produced?	ON THE SOUL Book II
The sense and its organ are the same in fact, but their essence is not the same. What perceives is, of course, a spatial magnitude, but we must not admit that either the having the power to perceive or the sense itself is a magnitude; what they are is a certain ratio or power in a magnitude. This enables us to explain why objects of sense which possess one of two opposite sensible qualities in a degree largely in excess of the other opposite destroy the organs of sense; if the movement set up by an object is too strong for the organ, the equipoise of contrary qualities in the organ, which just is its sensory power, is disturbed; it is precisely as concord and tone are destroyed by too violently twanging the strings of a lyre. This explains also why plants cannot perceive. in spite of their having a portion of soul in them and obviously being affected by tangible objects themselves; for undoubtedly their temperature can be lowered or raised. The explanation is that they have no mean of contrary qualities, and so no principle in them capable of taking on the forms of sensible objects without their matter; in the case of plants the affection is an affection by form-and-matter together. The problem might be raised: Can what cannot smell be said to be affected by smells or what cannot see by colours, and so on? It might be said that a smell is just what can be smelt, and if it produces any effect it can only be so as to make something smell it, and it might be argued that what cannot smell cannot be affected by smells and further that what can smell can be affected by it only in so far as it has in it the power to smell (similarly with the proper objects of all the other senses). Indeed that this is so is made quite evident as follows. Light or darkness, sounds and smells leave bodies quite unaffected; what does affect bodies is not these but the bodies which are their vehicles, e.g. what splits the trunk of a tree is not the sound of the thunder but the air which accompanies thunder. Yes, but, it may be objected, bodies are affected by what is tangible and by flavours. If not, by what are things that are without soul affected, i.e. altered in quality? Must we not, then, admit that the objects of the other senses also may affect them? Is not the true account this, that all bodies are capable of being affected by smells and sounds, but that some on being acted upon, having no boundaries of their own, disintegrate, as in the instance of air, which does become odorous, showing that some effect is produced on it by what is odorous? But smelling is more than such an affection by what is odorous — what more? Is not the answer that, while the air owing to the momentary duration of the action upon it of what is odorous does itself become perceptible to the sense of smell, smelling is an observing of the result produced?	ON THE SOUL Book II
It is clear, too, from these considerations that all the problems which were raised about place will be solved when it is explained in this way: (1) There is no necessity that the place should grow with the body in it, / (2) Nor that a point should have a place, / (3) Nor that two bodies should be in the same place, / (4) Nor that place should be a corporeal interval: for what is between the boundaries of the place is any body which may chance to be there, not an interval in body. / Further, (5) place is also somewhere, not in the sense of being in a place, but as the limit is in the limited; for not everything that is is in place, but only movable body. / Also (6) it is reasonable that each kind of body should be carried to its own place. For a body which is next in the series and in contact (not by compulsion) is akin, and bodies which are united do not affect each other, while those which are in contact interact on each other. / Nor (7) is it without reason that each should remain naturally in its proper place. For this part has the same relation to its place, as a separable part to its whole, as when one moves a part of water or air: so, too, air is related to water, for the one is like matter, the other form-water is the matter of air, air as it were the actuality of water, for water is potentially air, while air is potentially water, though in another way. // These distinctions will be drawn more carefully later. On the present occasion it was necessary to refer to them: what has now been stated obscurely will then be made more clear. If the matter and the fulfilment are the same thing (for water is both, the one potentially, the other completely), water will be related to air in a way as part to whole. That is why these have contact: it is organic union when both become actually one.	PHYSICS Book IV
To maintain that all things are at rest, and to disregard sense-perception in an attempt to show the theory to be reasonable, would be an instance of intellectual weakness: it would call in question a whole system, not a particular detail: moreover, it would be an attack not only on the physicist but on almost all sciences and all received opinions, since motion plays a part in all of them. Further, just as in arguments about mathematics objections that involve first principles do not affect the mathematician — and the other sciences are in similar case-so, too, objections involving the point that we have just raised do not affect the physicist: for it is a fundamental assumption with him that motion is ultimately referable to nature herself.	PHYSICS Book VIII
To maintain that all things are at rest, and to disregard sense-perception in an attempt to show the theory to be reasonable, would be an instance of intellectual weakness: it would call in question a whole system, not a particular detail: moreover, it would be an attack not only on the physicist but on almost all sciences and all received opinions, since motion plays a part in all of them. Further, just as in arguments about mathematics objections that involve first principles do not affect the mathematician — and the other sciences are in similar case-so, too, objections involving the point that we have just raised do not affect the physicist: for it is a fundamental assumption with him that motion is ultimately referable to nature herself.	PHYSICS Book VIII
Since there must always be motion without intermission, there must necessarily be something, one thing or it may be a plurality, that first imparts motion, and this first movent must be unmoved. Now the question whether each of the things that are unmoved but impart motion is eternal is irrelevant to our present argument: but the following considerations will make it clear that there must necessarily be some such thing, which, while it has the capacity of moving something else, is itself unmoved and exempt from all change, which can affect it neither in an unqualified nor in an accidental sense. Let us suppose, if any one likes, that in the case of certain things it is possible for them at different times to be and not to be, without any process of becoming and perishing (in fact it would seem to be necessary, if a thing that has not parts at one time is and at another time is not, that any such thing should without undergoing any process of change at one time be and at another time not be). And let us further suppose it possible that some principles that are unmoved but capable of imparting motion at one time are and at another time are not. Even so, this cannot be true of all such principles, since there must clearly be something that causes things that move themselves at one time to be and at another not to be. For, since nothing that has not parts can be in motion, that which moves itself must as a whole have magnitude, though nothing that we have said makes this necessarily true of every movent. So the fact that some things become and others perish, and that this is so continuously, cannot be caused by any one of those things that, though they are unmoved, do not always exist: nor again can it be caused by any of those which move certain particular things, while others move other things. The eternity and continuity of the process cannot be caused either by any one of them singly or by the sum of them, because this causal relation must be eternal and necessary, whereas the sum of these movents is infinite and they do not all exist together. It is clear, then, that though there may be countless instances of the perishing of some principles that are unmoved but impart motion, and though many things that move themselves perish and are succeeded by others that come into being, and though one thing that is unmoved moves one thing while another moves another, nevertheless there is something that comprehends them all, and that as something apart from each one of them, and this it is that is the cause of the fact that some things are and others are not and of the continuous process of change: and this causes the motion of the other movents, while they are the causes of the motion of other things. Motion, then, being eternal, the first movent, if there is but one, will be eternal also: if there are more than one, there will be a plurality of such eternal movents. We ought, however, to suppose that there is one rather than many, and a finite rather than an infinite number. When the consequences of either assumption are the same, we should always assume that things are finite rather than infinite in number, since in things constituted by nature that which is finite and that which is better ought, if possible, to be present rather than the reverse: and here it is sufficient to assume only one movent, the first of unmoved things, which being eternal will be the principle of motion to everything else.	PHYSICS Book VIII
In considering how dissensions and poltical revolutions arise, we must first of all ascertain the beginnings and causes of them which affect constitutions generally. They may be said to be three in number; and we have now to give an outline of each. We want to know (1) what is the feeling? (2) what are the motives of those who make them? (3) whence arise political disturbances and quarrels? The universal and chief cause of this revolutionary feeling has been already mentioned; viz., the desire of equality, when men think that they are equal to others who have more than themselves; or, again, the desire of inequality and superiority, when conceiving themselves to be superior they think that they have not more but the same or less than their inferiors; pretensions which may and may not be just. Inferiors revolt in order that they may be equal, and equals that they may be superior. Such is the state of mind which creates revolutions. The motives for making them are the desire of gain and honor, or the fear of dishonor and loss; the authors of them want to divert punishment or dishonor from themselves or their friends. The causes and reasons of revolutions, whereby men are themselves affected in the way described, and about the things which I have mentioned, viewed in one way may be regarded as seven, and in another as more than seven. Two of them have been already noticed; but they act in a different manner, for men are excited against one another by the love of gain and honor — not, as in the case which I have just supposed, in order to obtain them for themselves, but at seeing others, justly or unjustly, engrossing them. Other causes are insolence, fear, excessive predominance, contempt, disproportionate increase in some part of the state; causes of another sort are election intrigues, carelessness, neglect about trifles, dissimilarity of elements.	POLITICS BOOK II
In aristocracies revolutions are stirred up when a few only share in the honors of the state; a cause which has been already shown to affect oligarchies; for an aristocracy is a sort of oligarchy, and, like an oligarchy, is the government of a few, although few not for the same reason; hence the two are often confounded. And revolutions will be most likely to happen, and must happen, when the mass of the people are of the high-spirited kind, and have a notion that they are as good as their rulers. Thus at Lacedaemon the so-called Partheniae, who were the [illegitimate] sons of the Spartan peers, attempted a revolution, and, being detected, were sent away to colonize Tarentum. Again, revolutions occur when great men who are at least of equal merit are dishonored by those higher in office, as Lysander was by the kings of Sparta; or, when a brave man is excluded from the honors of the state, like Cinadon, who conspired against the Spartans in the reign of Agesilaus; or, again, when some are very poor and others very rich, a state of society which is most often the result of war, as at Lacedaemon in the days of the Messenian War; this is proved from the poem of Tyrtaeus, entitled 'Good Order'; for he speaks of certain citizens who were ruined by the war and wanted to have a redistribution of the land. Again, revolutions arise when an individual who is great, and might be greater, wants to rule alone, as, at Lacedaemon, Pausanias, who was general in the Persian War, or like Hanno at Carthage.	POLITICS BOOK II
In a word, all the causes which I have mentioned as destroying the last and most unmixed form of oligarchy, and the extreme form of democracy, may be assumed to affect tyranny; indeed the extreme forms of both are only tyrannies distributed among several persons. Kingly rule is little affected by external causes, and is therefore lasting; it is generally destroyed from within. And there are two ways in which the destruction may come about; (1) when the members of the royal family quarrel among themselves, and (2) when the kings attempt to administer the state too much after the fashion of a tyranny, and to extend their authority contrary to the law. Royalties do not now come into existence; where such forms of government arise, they are rather monarchies or tyrannies. For the rule of a king is over voluntary subjects, and he is supreme in all important matters; but in our own day men are more upon an equality, and no one is so immeasurably superior to others as to represent adequately the greatness and dignity of the office. Hence mankind will not, if they can help, endure it, and any one who obtains power by force or fraud is at once thought to be a tyrant. In hereditary monarchies a further cause of destruction is the fact that kings often fall into contempt, and, although possessing not tyrannical power, but only royal dignity, are apt to outrage others. Their overthrow is then readily effected; for there is an end to the king when his subjects do not want to have him, but the tyrant lasts, whether they like him or not.	POLITICS BOOK II
As to Peace and War, he must know the extent of the military strength of his country, both actual and potential, and also the mature of that actual and potential strength; and further, what wars his country has waged, and how it has waged them. He must know these facts not only about his own country, but also about neighbouring countries; and also about countries with which war is likely, in order that peace may be maintained with those stronger than his own, and that his own may have power to make war or not against those that are weaker. He should know, too, whether the military power of another country is like or unlike that of his own; for this is a matter that may affect their relative strength. With the same end in view he must, besides, have studied the wars of other countries as well as those of his own, and the way they ended; similar causes are likely to have similar results.	RHETORIC Book I
Let us first decide what sort of things people are trying to get or avoid when they set about doing wrong to others. For it is plain that the prosecutor must consider, out of all the aims that can ever induce us to do wrong to our neighbours, how many, and which, affect his adversary; while the defendant must consider how many, and which, do not affect him. Now every action of every person either is or is not due to that person himself. Of those not due to himself some are due to chance, the others to necessity; of these latter, again, some are due to compulsion, the others to nature. Consequently all actions that are not due to a man himself are due either to chance or to nature or to compulsion. All actions that are due to a man himself and caused by himself are due either to habit or to rational or irrational craving. Rational craving is a craving for good, i.e. a wish —nobody wishes for anything unless he thinks it good. Irrational craving is twofold, viz. anger and appetite.	RHETORIC Book I
Let us first decide what sort of things people are trying to get or avoid when they set about doing wrong to others. For it is plain that the prosecutor must consider, out of all the aims that can ever induce us to do wrong to our neighbours, how many, and which, affect his adversary; while the defendant must consider how many, and which, do not affect him. Now every action of every person either is or is not due to that person himself. Of those not due to himself some are due to chance, the others to necessity; of these latter, again, some are due to compulsion, the others to nature. Consequently all actions that are not due to a man himself are due either to chance or to nature or to compulsion. All actions that are due to a man himself and caused by himself are due either to habit or to rational or irrational craving. Rational craving is a craving for good, i.e. a wish —nobody wishes for anything unless he thinks it good. Irrational craving is twofold, viz. anger and appetite.	RHETORIC Book I
You may feel that even if you are found out you can stave off a trial, or have it postponed, or corrupt your judges: or that even if you are sentenced you can avoid paying damages, or can at least postpone doing so for a long time: or that you are so badly off that you will have nothing to lose. You may feel that the gain to be got by wrong-doing is great or certain or immediate, and that the penalty is small or uncertain or distant. It may be that the advantage to be gained is greater than any possible retribution: as in the case of despotic power, according to the popular view. You may consider your crimes as bringing you solid profit, while their punishment is nothing more than being called bad names. Or the opposite argument may appeal to you: your crimes may bring you some credit (thus you may, incidentally, be avenging your father or mother, like Zeno), whereas the punishment may amount to a fine, or banishment, or something of that sort. People may be led on to wrong others by either of these motives or feelings; but no man by both — the y will affect people of quite opposite characters. You may be encouraged by having often escaped detection or punishment already; or by having often tried and failed; for in crime, as in war, there are men who will always refuse to give up the struggle. You may get your pleasure on the spot and the pain later, or the gain on the spot and the loss later. That is what appeals to weak-willed persons — and weakness of will may be shown with regard to all the objects of desire. It may on the contrary appeal to you as it does appeal to self-controlled and sensible people — that the pain and loss are immediate, while the pleasure and profit come later and last longer. You may feel able to make it appear that your crime was due to chance, or to necessity, or to natural causes, or to habit: in fact, to put it generally, as if you had failed to do right rather than actually done wrong. You may be able to trust other people to judge you equitably. You may be stimulated by being in want: which may mean that you want necessaries, as poor people do, or that you want luxuries, as rich people do. You may be encouraged by having a particularly good reputation, because that will save you from being suspected: or by having a particularly bad one, because nothing you are likely to do will make it worse.	RHETORIC Book I
But since rhetoric exists to affect the giving of decisions — the hearers decide between one political speaker and another, and a legal verdict is a decision — the orator must not only try to make the argument of his speech demonstrative and worthy of belief; he must also make his own character look right and put his hearers, who are to decide, into the right frame of mind. Particularly in political oratory, but also in lawsuits, it adds much to an orator's influence that his own character should look right and that he should be thought to entertain the right feelings towards his hearers; and also that his hearers themselves should be in just the right frame of mind. That the orator's own character should look right is particularly important in political speaking: that the audience should be in the right frame of mind, in lawsuits. When people are feeling friendly and placable, they think one sort of thing; when they are feeling angry or hostile, they think either something totally different or the same thing with a different intensity: when they feel friendly to the man who comes before them for judgement, they regard him as having done little wrong, if any; when they feel hostile, they take the opposite view. Again, if they are eager for, and have good hopes of, a thing that will be pleasant if it happens, they think that it certainly will happen and be good for them: whereas if they are indifferent or annoyed, they do not think so.	RHETORIC Book II
The Emotions are all those feelings that so change men as to affect their judgements, and that are also attended by pain or pleasure. Such are anger, pity, fear and the like, with their opposites. We must arrange what we have to say about each of them under three heads. Take, for instance, the emotion of anger: here we must discover (1) what the state of mind of angry people is, (2) who the people are with whom they usually get angry, and (3) on what grounds they get angry with them. It is not enough to know one or even two of these points; unless we know all three, we shall be unable to arouse anger in any one. The same is true of the other emotions. So just as earlier in this work we drew up a list of useful propositions for the orator, let us now proceed in the same way to analyse the subject before us.	RHETORIC Book II
Our next subject will be the style of expression. For it is not enough to know what we ought to say; we must also say it as we ought; much help is thus afforded towards producing the right impression of a speech. The first question to receive attention was naturally the one that comes first naturally — how persuasion can be produced from the facts themselves. The second is how to set these facts out in language. A third would be the proper method of delivery; this is a thing that affects the success of a speech greatly; but hitherto the subject has been neglected. Indeed, it was long before it found a way into the arts of tragic drama and epic recitation: at first poets acted their tragedies themselves. It is plain that delivery has just as much to do with oratory as with poetry. (In connexion with poetry, it has been studied by Glaucon of Teos among others.) It is, essentially, a matter of the right management of the voice to express the various emotions — of speaking loudly, softly, or between the two; of high, low, or intermediate pitch; of the various rhythms that suit various subjects. These are the three things — volume of sound, modulation of pitch, and rhythm — that a speaker bears in mind. It is those who do bear them in mind who usually win prizes in the dramatic contests; and just as in drama the actors now count for more than the poets, so it is in the contests of public life, owing to the defects of our political institutions. No systematic treatise upon the rules of delivery has yet been composed; indeed, even the study of language made no progress till late in the day. Besides, delivery is — very properly — not regarded as an elevated subject of inquiry. Still, the whole business of rhetoric being concerned with appearances, we must pay attention to the subject of delivery, unworthy though it is, because we cannot do without it. The right thing in speaking really is that we should be satisfied not to annoy our hearers, without trying to delight them: we ought in fairness to fight our case with no help beyond the bare facts: nothing, therefore, should matter except the proof of those facts. Still, as has been already said, other things affect the result considerably, owing to the defects of our hearers. The arts of language cannot help having a small but real importance, whatever it is we have to expound to others: the way in which a thing is said does affect its intelligibility. Not, however, so much importance as people think. All such arts are fanciful and meant to charm the hearer. Nobody uses fine language when teaching geometry.	RHETORIC Book III
Our next subject will be the style of expression. For it is not enough to know what we ought to say; we must also say it as we ought; much help is thus afforded towards producing the right impression of a speech. The first question to receive attention was naturally the one that comes first naturally — how persuasion can be produced from the facts themselves. The second is how to set these facts out in language. A third would be the proper method of delivery; this is a thing that affects the success of a speech greatly; but hitherto the subject has been neglected. Indeed, it was long before it found a way into the arts of tragic drama and epic recitation: at first poets acted their tragedies themselves. It is plain that delivery has just as much to do with oratory as with poetry. (In connexion with poetry, it has been studied by Glaucon of Teos among others.) It is, essentially, a matter of the right management of the voice to express the various emotions — of speaking loudly, softly, or between the two; of high, low, or intermediate pitch; of the various rhythms that suit various subjects. These are the three things — volume of sound, modulation of pitch, and rhythm — that a speaker bears in mind. It is those who do bear them in mind who usually win prizes in the dramatic contests; and just as in drama the actors now count for more than the poets, so it is in the contests of public life, owing to the defects of our political institutions. No systematic treatise upon the rules of delivery has yet been composed; indeed, even the study of language made no progress till late in the day. Besides, delivery is — very properly — not regarded as an elevated subject of inquiry. Still, the whole business of rhetoric being concerned with appearances, we must pay attention to the subject of delivery, unworthy though it is, because we cannot do without it. The right thing in speaking really is that we should be satisfied not to annoy our hearers, without trying to delight them: we ought in fairness to fight our case with no help beyond the bare facts: nothing, therefore, should matter except the proof of those facts. Still, as has been already said, other things affect the result considerably, owing to the defects of our hearers. The arts of language cannot help having a small but real importance, whatever it is we have to expound to others: the way in which a thing is said does affect its intelligibility. Not, however, so much importance as people think. All such arts are fanciful and meant to charm the hearer. Nobody uses fine language when teaching geometry.	RHETORIC Book III
You may use any means you choose to make your hearer receptive; among others, giving him a good impression of your character, which always helps to secure his attention. He will be ready to attend to anything that touches himself and to anything that is important, surprising, or agreeable; and you should accordingly convey to him the impression that what you have to say is of this nature. If you wish to distract his attention, you should imply that the subject does not affect him, or is trivial or disagreeable. But observe, all this has nothing to do with the speech itself. It merely has to do with the weak-minded tendency of the hearer to listen to what is beside the point. Where this tendency is absent, no introduction wanted beyond a summary statement of your subject, to put a sort of head on the main body of your speech. Moreover, calls for attention, when required, may come equally well in any part of a speech; in fact, the beginning of it is just where there is least slackness of interest; it is therefore ridiculous to put this kind of thing at the beginning, when every one is listening with most attention. Choose therefore any point in the speech where such an appeal is needed, and then say 'Now I beg you to note this point — it concerns you quite as much as myself'; or "I will tell you that whose like you have never yet" heard for terror, or for wonder. This is what Prodicus called 'slipping in a bit of the fifty-drachma show-lecture for the audience whenever they began to nod'. It is plain that such introductions are addressed not to ideal hearers, but to hearers as we find them. The use of introductions to excite prejudice or to dispel misgivings is universal — "My lord, I will not say that eagerly..." or "Why all this preface?"	RHETORIC Book III